The impact of market size on new market entry : a contingency approach
Sungwook Min, Namwoon Kim and Ge Zhan
| Year of publication: |
2017
|
|---|---|
| Authors: | Min, Sungwook ; Kim, Namwoon ; Zhan, Ge |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 2-22
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| Subject: | Marketing strategy | Market entry | Market size | Markteintritt | Marktgröße | Marketingmanagement | Marketing management | Marktstruktur | Market structure | Internationaler Markteintritt | International market entry | Kontingenztheorie | Contingency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2013-0696 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626371