The impact of market size on new market entry : a contingency approach
Year of publication: |
2017
|
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Authors: | Min, Sungwook ; Kim, Namwoon ; Zhan, Ge |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 2-22
|
Subject: | Marketing strategy | Market entry | Market size | Markteintritt | Marktgröße | Marketingmanagement | Marketing management | Marktstruktur | Market structure | Internationaler Markteintritt | International market entry | Kontingenztheorie | Contingency theory |
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