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language:"eng"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~language:"lat"
~person:"Banerjee, Saikat"
~person:"Handa, Meenakshi"
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Arzneimittel
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Banerjee, Saikat
Handa, Meenakshi
Mohamed Azmi Ahmad Hassali
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Health marketing quarterly
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Asian journal of business ethics : AJBE
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ECONIS (ZBW)
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
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2
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
Saved in:
3
Perception of physicians towards pharmaceutical promotion in India
Handa, Meenakshi
;
Vohra, Anupama
;
Srivastava, Vinita
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10009766206
Saved in:
4
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
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