Perception of physicians towards pharmaceutical promotion in India
Year of publication: |
2013
|
---|---|
Authors: | Handa, Meenakshi ; Vohra, Anupama ; Srivastava, Vinita |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 13.2013, 2, p. 82-92
|
Subject: | Indien | India | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Verkaufsförderung | Sales promotion | Wahrnehmung | Perception |
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