//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Arbeitsmarkt"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsmarkt
Marketing
Marketing management
61
Marketingmanagement
61
B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
16
Supplier relationship management
16
Firm performance
15
Innovation
15
Unternehmenserfolg
14
Dynamic capabilities
11
Dynamische Kompetenzen
11
Marketing theory
10
Marketingtheorie
10
Selling
10
Verkauf
10
Market research
9
Marktforschung
9
Theory
9
USA
9
United States
9
marketing
9
Bibliometrics
8
Bibliometrie
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Theorie
8
Innovation management
7
Innovationsmanagement
7
Strategic management
7
Strategisches Management
7
Beziehungsmarketing
6
Competitive advantage
6
Market orientation
6
Performance measurement
6
Performance-Messung
6
Relationship marketing
6
Wettbewerbsvorteil
6
Beschaffung
5
Betriebliche Wertschöpfung
5
more ...
less ...
Online availability
All
Undetermined
73
Free
4
Type of publication
All
Article
114
Book / Working Paper
6
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
120
Aufsatzsammlung
5
Collection of articles of several authors
4
Sammelwerk
4
Festschrift
2
Konferenzschrift
2
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Nachruf
1
more ...
less ...
Language
All
English
Author
All
Di Benedetto, C. Anthony
6
Lindgreen, Adam
5
Sarin, Shikhar
4
Akter, Shahriar
3
Johnson, Jeff S.
3
Malshe, Avinash
3
Möller, K. E. Kristian
3
Nenonen, Suvi
3
Agnihotri, Raj
2
Andersen, Poul Houman
2
Biemans, Wim G.
2
Dobscha, Susan
2
Geersbro, Jens
2
Halinen, Aino
2
Hani, Umme
2
Hossain, Md Afnan
2
Ivens, Björn Sven
2
Keränen, Joona
2
Kindström, Daniel
2
Kjellberg, Hans
2
LaPlaca, Peter J.
2
Le Meunier-FitzHugh, Kenneth
2
Malek, Stacey L.
2
Massey, Graham R.
2
Murto, Riikka
2
Ottosson, Mikael
2
Ritter, Thomas
2
Schweitzer, Fiona Maria
2
Storbacka, Kaj
2
Trainor, Kevin J.
2
Östberg, Jacob
2
Abratt, Russell
1
Ahearne, Michael
1
Akdeniz, M. Billur
1
Ali, Sadaqat
1
Ali, Shabahat
1
Almeida, Alessandro
1
Arnett, Dennis B.
1
Arnold, Todd J.
1
Ashnai, Bahar
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
161
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
62
Journal of marketing
60
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of macromarketing
39
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
The marketing review
29
Journal of marketing research : JMR
27
Journal of strategic marketing
26
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
International journal of wine business research : IJWBR
22
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
International journal of islamic marketing and branding
17
Marketing letters : a journal of research in marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of forecasting
15
International marketing review
15
Journal of modelling in management
15
Journal of retailing and consumer services
15
The journal of product & brand management
14
Journal of research in marketing and entrepreneurship
13
more ...
less ...
Source
All
ECONIS (ZBW)
120
Showing
1
-
10
of
120
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
3
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
4
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
5
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
6
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
7
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
8
Connecting consumers to producers to foster sustainable consumption in international coffee supply : a marketing intervention study
Weber, Hanna
;
Loschelder, David D.
;
Lang, Daniel J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1148-1168
Persistent link: https://www.econbiz.de/10012623861
Saved in:
9
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
10
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->