Augmented and virtual reality in managing B2B customer experiences
Désirée A. C. Wieland, Björn S. Ivens, Elizaveta Kutschma, Philipp A. Rauschnabel
| Year of publication: |
2024
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|---|---|
| Authors: | Wieland, Désirée A. C. ; Ivens, Björn Sven ; Kutschma, Elizaveta ; Rauschnabel, Philipp A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 193-205
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| Subject: | B2B | Augmented reality | Customer experience management | Marketing | Virtual reality | Virtuelle Realität | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.04.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555788