//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Marketing management"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Social web
marketing
10
Internet marketing
9
Online-Marketing
9
Werbung
8
Marketing
7
Advertising
6
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
5
Advertising effects
4
Werbewirkung
4
advertising
4
Marketingmanagement
3
Viral marketing
3
Virales Marketing
3
social media
3
viral marketing
3
Beziehungsmarketing
2
Brand management
2
E-commerce
2
Electronic Commerce
2
Internet
2
KMU
2
Markenführung
2
Relationship marketing
2
SME
2
online advertising
2
viral advertising
2
4C
1
BPA
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brasilien
1
Brazil
1
Business process management
1
Computerunterstützes Verfahren
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
Author
All
Barrichello, Alcides
1
Chaudhary, Harish
1
Costa, Renato J. Lopes da
1
Dias, Álvaro Lopes
1
Falaster, Christian
1
Farzana Parveen
1
Katsonis, Nikolaos
1
Maree, T.
1
Morano, Rogério Scabim
1
Mutsikiwa, M.
1
Myloni, Barbara
1
Pereira, Leandro
1
Riscarolli, Valéria
1
Rodrigues, Leonel Cezar
1
Santos, Emerson Gomes dos
1
Santos, José Pedro
1
Sfakianakis, Michael
1
Sota, Shikha
1
Theoharis, Dimitrios
1
Vasconcelos, Catarina
1
Yadav, Nidhi
1
Zucco, Fabricia Durieux
1
Zuraini Harun
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
25
European journal of marketing : EJM
23
Journal of strategic marketing
22
Journal of marketing management : MM
21
Journal of marketing
18
Marketing intelligence & planning
18
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
Journal of Islamic marketing : JIMA
16
Springer eBook Collection
15
Business horizons
14
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of marketing communications
11
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing education : JME
9
Journal of research in marketing and entrepreneurship
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
OECD Health Statistics
9
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Management
8
The marketing review
8
European research studies
7
Series / American Marketing Association
7
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
4
Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
5
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
6
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
7
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->