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language:"eng"
~isPartOf:"International journal of market research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Reinartz, Werner J."
~subject:"Fachzeitschrift"
~subject:"Value creation"
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International journal of market research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
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2
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
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