The managerial relevance of marketing science : properties and genesis
Nico Schauerte, Maren Becker, Monika Imschloss, Julian R.K. Wichmann, Werner J. Reinartz
| Year of publication: |
2023
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|---|---|
| Authors: | Wiegand, Nico ; Becker, Maren ; Imschloß, Monika ; Wichmann, Julian R. K. ; Reinartz, Werner J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 4, p. 801-822
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| Subject: | Computational grounded theory | Managerial relevance | Marketing science value chain | Research properties and genesis | Research–practice gap | Marketing | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451281