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language:"eng"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"NBER Working Paper"
~person:"Spake, Deborah F."
~subject:"Advertising effects"
~subject:"Social Web"
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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