Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Mathew Joseph and Deborah F. Spake and Zachary Finney
Year of publication: |
2008
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Authors: | Joseph, Mathew ; Spake, Deborah F. ; Finney, Zachary |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 2.2008, 2, p. 117-133
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Subject: | Konsumentenverhalten | Consumer behaviour | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Werbung | Advertising | Pharmaindustrie | Pharmaceutical industry |
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