//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kumar, Satish"
~person:"Reinartz, Werner J."
~subject:"Marktforschung"
~subject:"Value creation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Value creation
Marketing
2
Betriebliche Wertschöpfung
1
Bibliographic coupling
1
Bibliometrics
1
Bibliometrie
1
Biblioshiny
1
Citations
1
Computational grounded theory
1
Economics
1
Fachzeitschrift
1
Gephi
1
International Journal of Research in Marketing
1
Journal
1
Managerial relevance
1
Market research
1
Marketing science value chain
1
Marketing theory
1
Marketingtheorie
1
Research properties and genesis
1
Research–practice gap
1
Wirtschaftswissenschaft
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Kumar, Satish
Reinartz, Werner J.
Kayande, Ujwal
3
Roberts, John H.
3
Stremersch, Stefan
3
Lehmann, Donald R.
2
Becker, Maren
1
Dekimpe, Marnik G.
1
Donthu, Naveen
1
Hattula, Johannes D.
1
Imschloß, Monika
1
Kornelis, Marcel
1
Leeflang, Peter
1
Pattnaik, Debidutta
1
Reinecke, Sven
1
Schmidt, Martin
1
Schmitz, Christian
1
Wichmann, Julian R. K.
1
Wiegand, Nico
1
Winter, Russell S.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->