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language:"eng"
~isPartOf:"Journal of business research : JBR"
~language:"fra"
~language:"srp"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"World"
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Konsumentenverhalten
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Marketing
162
Marketing management
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32
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17
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16
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El-Bassiouny, Noha
3
Jafari, Aliakbar
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Lim, Weng Marc
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Sandıkçı, Özlem
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2
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Journal of business research : JBR
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
SpringerLink / Bücher
20
Journal of Islamic marketing : JIMA
19
Journal of marketing management : MM
15
Marketing theory
14
Cogent business & management
13
Springer eBook Collection
13
International journal of wine business research : IJWBR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Premier reference source
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
European journal of marketing : EJM
11
International journal of islamic marketing and branding
11
Journal of Islamic marketing
11
Journal of research in marketing and entrepreneurship : JRME
11
Asia Pacific journal of marketing and logistics
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of research in marketing and entrepreneurship
9
Marketing intelligence & planning
9
Psychology & marketing
9
Edward Elgar E-Book Archive
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of historical research in marketing
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international food & agribusiness marketing
7
Journal of macromarketing
7
Journal of marketing research : JMR
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
International marketing review
6
Journal of modelling in management
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Journal of strategic marketing
6
AMA educators' proceedings
5
Asia-Pacific journal of business administration
5
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ECONIS (ZBW)
46
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1
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
2
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
3
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
4
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
5
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
6
Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
151
(
2022
),
pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
Saved in:
7
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
8
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
9
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
10
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
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