Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Year of publication: |
2021
|
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Authors: | Stadler Blank, Ashley ; Loveland, Katherine E. ; Houghton, David M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 365-374
|
Subject: | Legal sports betting | Fan engagement | Positive emotions | Marketing | Innovation | Glücksspiel | Gambling | Emotion | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Fußball | Football | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing |
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