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language:"eng"
~isPartOf:"Journal of business research : JBR"
~language:"und"
~person:"Chae, Heeju"
~person:"Demangeot, Catherine"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Marketing
3
Cross-cultural relations
2
Cultural identity
2
Culture
2
Interkulturelle Beziehungen
2
Kulturelle Identität
2
Multicultural society
2
Multikulturelle Gesellschaft
2
ASMR marketing
1
Bekleidungsindustrie
1
Brand management
1
Clothing industry
1
Commitment
1
Consumer behavior
1
Consumer cultural identity
1
Corporate culture
1
Ethnic group
1
Ethnische Gruppe
1
Fashion
1
Fashion brands
1
Markenführung
1
Market research
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Marktsegmentierung
1
Mode
1
Multicultural engagement
1
Multicultural marketplace well-being
1
Multicultural markets
1
Personality psychology
1
Persönlichkeitspsychologie
1
Satisfaction
1
Transformative consumer research
1
Unternehmenskultur
1
Zufriedenheit
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Chae, Heeju
Demangeot, Catherine
El-Bassiouny, Noha
3
Jafari, Aliakbar
3
Sandıkçı, Özlem
3
Kipnis, Eva
2
Lim, Weng Marc
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Merunka, Dwight R.
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Pullig, Chris
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Akhtar, Pervaiz
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Angulo-Altamirano, Eladio
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Angulo-Ruiz, Fernando
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Askegaard, Søren
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Baek, Minjung
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Barnier, Virginie De
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Best, Susy F.
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Bresciani, Stefano
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Broderick, Amanda J.
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Cardinali, Silvio
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Carrete-Lucero, Lorena de la Paz
1
Cheben, Juraj
1
Cotte, June
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Cross, Samantha N. N.
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Emontspool, Julie
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Engelland, Brian T.
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Ferraris, Alberto
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Francke, Anna Elena
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Galalae, Cristina
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Grier, Sonya A.
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Harris, Lloyd C.
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Hauser, John R.
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He, Hongwei
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Houghton, David M.
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Journal of business research : JBR
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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
2
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
3
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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