Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Year of publication: |
2019
|
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Authors: | Kipnis, Eva ; Demangeot, Catherine ; Pullig, Chris ; Broderick, Amanda J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 126-141
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Subject: | Multicultural markets | Consumer cultural identity | Market segmentation | Culture | Marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Interkulturelle Beziehungen | Cross-cultural relations | Marketingmanagement | Marketing management | Multikulturelle Gesellschaft | Multicultural society | Unternehmenskultur | Corporate culture | Persönlichkeitspsychologie | Personality psychology | Ethnische Gruppe | Ethnic group |
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