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language:"eng"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Marketing theory"
~isPartOf:"Staff Paper"
~language:"nep"
~subject:"Bibliometrie"
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Journal of business-to-business marketing
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
3
Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.
;
Walker, Beth A.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
Saved in:
4
Business-to-business marketing textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
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