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language:"eng"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~source:"econis"
~subject:"Werbewirkung"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
9
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9
Journal of advertising : official publication of the American Academy of Advertising
4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Personality, design and marketing : matching design to customer personal preferences
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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1
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
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2
Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee
;
Duhachek, Adam
;
Agrawal, Nidhi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
Saved in:
3
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
Saved in:
4
The self-activation effect of advertisements : ads can affect whether and how consumers think about the self
Trampe, Debra
;
Stapel, Diederik A.
;
Siero, Frans W.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1030-1045
Persistent link: https://www.econbiz.de/10009006649
Saved in:
5
The construal (in)compatibility effect : the moderating role of a creative mind-set
Yang, Xiaojing
;
Ringberg, Torsten
;
Mao, Huifang
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 681-696
Persistent link: https://www.econbiz.de/10009409020
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