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language:"eng"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Arbeitsmarkt"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Arbeitsmarkt
Marketing
History
23
Geschichte
21
Marketing theory
20
Marketingtheorie
20
Economic history
18
Wirtschaftsgeschichte
18
Marketing history
14
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14
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Tadajewski, Mark
6
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3
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Murto, Riikka
2
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Journal of historical research in marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
68
Journal of marketing management : MM
68
Journal of marketing
60
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
53
Journal of macromarketing
45
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of strategic marketing
31
The marketing review
29
Journal of marketing research : JMR
27
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
International journal of wine business research : IJWBR
22
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
International journal of islamic marketing and branding
17
Marketing letters : a journal of research in marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International marketing review
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of forecasting
15
Journal of modelling in management
15
Journal of retailing and consumer services
15
Premier reference source
15
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ECONIS (ZBW)
70
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70
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1
"Welcome to pure food city" : tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
15
(
2023
)
3
,
pp. 171-200
Persistent link: https://www.econbiz.de/10014456728
Saved in:
2
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
3
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
4
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
5
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
6
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
7
Connecting consumers to producers to foster sustainable consumption in international coffee supply : a marketing intervention study
Weber, Hanna
;
Loschelder, David D.
;
Lang, Daniel J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1148-1168
Persistent link: https://www.econbiz.de/10012623861
Saved in:
8
The weider brothers and the advertising of dietary supplements : commercialisation of Scandinavian fitness culture in the 1950s
Pihl Skoog, Emma
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014456731
Saved in:
9
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
10
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
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