Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Year of publication: |
2023
|
---|---|
Authors: | Funke, Michael |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 15.2023, 1, p. 1-24
|
Subject: | Advertising history | Business association | Business history | Corporatism | Export advertising | Export promotion | History | Institutions | International advertising | Marketing | Marketing history | Post war | Sweden | Schweden | Werbung | Advertising | Internationales Marketing | International marketing | Geschichte | Wirtschaftsverband | Unternehmensgeschichte | Wirtschaftsgeschichte | Economic history | Online-Marketing | Internet marketing | Außenwirtschaftsförderung | Trade promotion | Werbewirtschaft | Advertising industry |
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