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language:"eng"
~isPartOf:"Journal of internet commerce"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Market research"
~subject:"social media"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of internet commerce
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business-to-business marketing
12
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
The journal of business & industrial marketing
10
Journal of marketing research : JMR
8
International journal of technology marketing : IJTMkt
7
Journal of marketing
7
Journal of marketing management : MM
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European journal of marketing : EJM
6
International journal of forecasting
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International journal of market research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing theory
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California management review
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Electronic markets : the international journal on networked business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of historical research in marketing
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Journal of modelling in management
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of wine business research : IJWBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product & brand management
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The marketing review
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The service industries journal
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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ECONIS (ZBW)
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
3
Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough
;
Zarei, Azim
;
Nikabadi, Mohsen Shafiei
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
Saved in:
4
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
5
A new kind of marketing: creating micro-niches using resonance marketing
Friedman, Hershey H.
;
Lopez-Pumarejo, Tomas
;
Friedman, …
- In:
Journal of internet commerce
6
(
2007
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10003492675
Saved in:
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