Does familiarity matter? : examining model familiarity in Instagram advertisements
Lauren Copeland, Jewon Lyu, and Jinhee Han
| Year of publication: |
2023
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|---|---|
| Authors: | Copeland, Lauren ; Lyu, Jewon ; Han, Jinhee |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 1, p. 97-121
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| Subject: | Consumer behavior | gen z | marketing | millennials | model familiarity | parasocial interaction theory | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2021.2011600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547775