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language:"eng"
~isPartOf:"Journal of marketing education : JME"
~subject:"Marktforschung"
~subject:"Studierende"
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Journal of marketing education : JME
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1
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Saved in:
2
Intercollegiate social media education ecosystem
Abney, Alexandra K.
;
Cook, Laurel A.
;
Fox, Alexa K.
; …
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
Saved in:
3
Students' perceptions and experiences of social media in higher education
Neier, Stacy
;
Zayer, Linda Tuncay
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
Saved in:
4
Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.
;
Whalen, D. Joel
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
Saved in:
5
Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Mills, Michael Kenneth
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 300-313
Persistent link: https://www.econbiz.de/10008757990
Saved in:
6
Student evaluations of teaching : are they related to what students learn? ; a meta-analysis and review of the literature
Clayson, Dennis E.
- In:
Journal of marketing education : JME
31
(
2009
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10003827630
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