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language:"eng"
~isPartOf:"Journal of marketing for higher education"
~language:"spa"
~language:"und"
~subject:"Online-Marketing"
~subject:"USA"
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Online-Marketing
USA
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112
Studierende
112
Higher education institution
88
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88
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39
University education
39
higher education
29
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21
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21
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Bonilla Quijada, María del Rocío
2
Corrons, August
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Alessandri, Susan Westcott
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Ayodele, Ivett
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Bicak, Ibrahim
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Bonuke, Ronald
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Callahan, Thomas
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Journal of marketing for higher education
Working paper / National Bureau of Economic Research, Inc.
147
NBER working paper series
47
Economics of education review
31
Journal of the Academy of Business Education : JABE
28
Journal of human resources : JHR
26
Discussion paper series / IZA
24
Journal of education for business
24
Journal of business ethics : JOBE
20
Journal of career development
19
Journal of marketing education : JME
18
Journal of vocational behavior
18
Economic inquiry : journal of the Western Economic Association International
17
The journal of economic education
17
Eastern economic journal
16
Journal of labor economics
16
Contemporary economic policy : a journal of Western Economic Association International
14
The journal of economic perspectives : EP ; a journal of the American Economic Association
14
The American economic review
13
CESifo working papers
12
The review of economics and statistics
12
American economic journal : a journal of the American Economic Association
11
Applied economics letters
10
IZA Discussion Papers
10
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
10
Business education & accreditation : BEA
9
International business and economics research journal
9
Journal of labor economics : JOLE
9
Academy of Management learning & education : AMLE
8
Applied economics
8
Journal of political economy
8
Journal of teaching in international business
8
Discussion paper / Centre for Economic Policy Research
7
International journal of consumer studies
7
Journal of business and economic perspectives
7
Journal of management education : a publication of the Organizational Behavior Teaching Society
7
Journal of public economics
7
Working paper
7
Advances in accounting education : teaching and curriculum innovations
6
Atlantic economic journal : AEJ
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ECONIS (ZBW)
21
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1
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10
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21
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1
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
2
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
3
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
4
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
5
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
6
Social media engagement and Chinese international student recruitment : understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
7
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
8
Embracing online education : exploring options for success
Robinson, Leroy
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10011706658
Saved in:
9
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
Saved in:
10
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
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