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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing"
~person:"Nath, Pravin"
~person:"Swaminathan, Vanitha"
~subject:"Arbeitsmarkt"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Arbeitsmarkt
Marketing
Business network
2
Führungskräfte
2
Managers
2
Strategic alliance
2
Strategische Allianz
2
Unternehmensnetzwerk
2
2001-2005
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Arbeitsgruppe
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USA
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Aufsatz in Zeitschrift
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Nath, Pravin
Swaminathan, Vanitha
Kumar, V.
7
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Dobscha, Susan
2
Hennig-Thurau, Thorsten
2
Jayachandran, Satish
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Murto, Riikka
2
Schmitt, Bernd
2
Östberg, Jacob
2
Abela, Andrew V.
1
Abratt, Russell
1
Ailawadi, Kusum L.
1
Baker, Michael John
1
Balachander, S.
1
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1
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1
Batra, Rajeev
1
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Berger, Jonah
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Billett, Matthew T.
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1
Bradlow, Eric T.
1
Brakus, J. Jos̆ko
1
Bruce, Helen L.
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Butaney, Gul
1
Campbell, Nigel C.
1
Capon, Noel
1
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1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
2
Marketing in the C-suite : a study of chief marketing officer power in firms' top management teams
Nath, Pravin
;
Mahajan, Vijay
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10008840470
Saved in:
3
Marketing alliances, firm networks, and firm value creation
Swaminathan, Vanitha
;
Moorman, Christine
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 52-69
Persistent link: https://www.econbiz.de/10003875406
Saved in:
4
Chief marketing officers : a study of their presence in firms' top management teams
Nath, Pravin
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003643012
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