Chief marketing officers : a study of their presence in firms' top management teams
Pravin Nath & Vijay Mahajan
| Year of publication: |
2008
|
|---|---|
| Authors: | Nath, Pravin ; Mahajan, Vijay |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 1, p. 65-81
|
| Subject: | Marketing | Führungskräfte | Managers | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003643012