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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Problems and perspectives in management : PPM ; international research journal"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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marketing
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Abratt, Russell
1
Davis, Judy Foster
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Mingione, Michela
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Mishra, Debi P.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Problems and perspectives in management : PPM ; international research journal
Journal of business research : JBR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of forecasting
11
The journal of product & brand management
10
Journal of strategic marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
Marketing theory
7
Operations research
7
Business history
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of islamic marketing and branding
6
European journal of operational research : EJOR
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
Global business review
4
Journal of Islamic marketing : JIMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Business horizons
3
Eastern economic journal
3
Global journal of business research : GJBR
3
International journal of production economics
3
International journal of social entrepreneurship and innovation : IJSEI
3
Inventi impact: retailing & consumer services
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Journal of business strategy
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Journal of fashion marketing and management
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Journal of internet commerce
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Journal of modelling in management
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ECONIS (ZBW)
6
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1
Transhumanisms, geneticised markets and perfectible consumers
2022
Persistent link: https://www.econbiz.de/10013206587
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Marketing and managing racial dynamics : in theory and practice
Thomas, Kevin D.
(
ed.
);
Davis, Judy Foster
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395601
Saved in:
4
Competition at product markets of various types of commodities
Umantsiv, Iurii
;
Sonko, Yuliіa
;
Yatsyshyna, Klavdiia
- In:
Problems and perspectives in management : PPM ; …
17
(
2019
)
2
,
pp. 334-347
Persistent link: https://www.econbiz.de/10012122535
Saved in:
5
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
6
Marketing and the global financial crisis of 2008 : a theoretical analysis
Mishra, Debi P.
- In:
Problems and perspectives in management : PPM ; …
8
(
2010
)
4
,
pp. 127-136
Persistent link: https://www.econbiz.de/10008906174
Saved in:
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