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language:"eng"
~isPartOf:"Journal of marketing research : JMR"
~language:"fra"
~person:"Gbadamosi, Ayantunji"
~person:"Homburg, Christian"
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Journal of marketing research : JMR
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Contemporary issues in marketing : principles and practice
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Critical perspectives on diversity, equity, and inclusion in marketing
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Journal of the Academy of Marketing Science
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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BestMasters
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Entrepreneurship marketing : principles and practice of SME marketing
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Marketing strategy organization and implementation
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
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Structure and dynamics of the German Mittelstand
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The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
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