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language:"eng"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"zho"
~subject:"Event marketing"
~subject:"Zufriedenheit"
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Event marketing
Zufriedenheit
Marketing
7
Advertising
6
Werbung
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marketing
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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social media
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Facebook
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Marketingmanagement
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loyalty
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Billboard Hot 100
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Pipoli de Azambuja, Gina María
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Tarazona Vargas, Enver
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Carmo, Inês Santos do
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Dias, Álvaro Lopes
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Marques, Susana Henriques
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Rodríguez Peña, Gustavo
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Journal of promotion management : innovations in planning and applied research
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Memorable customer experiences : a research anthology
3
Journal of business economics and management
2
Analele Universităţii Dunărea de Jos Galaţi / 1
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Business transformation for a sustainable future
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Cogent business & management
1
Corporate governance : international journal of business in society
1
Edward Elgar E-Book Archive
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Elgar original reference
1
Fashion branding and communication : core strategies of European luxury brands
1
Gadjah Mada international journal of business
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International journal of arts management
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International journal of economics and finance
1
Journal of Islamic marketing
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Journal of advertising
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Journal of business research : JBR
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Journal of destination marketing & management
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Journal of marketing management : MM
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Journal of the Academy of Business Education : JABE
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Journal of travel and tourism marketing
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New perspectives on critical marketing and consumer society
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Services marketing quarterly
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
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Marketing of happiness : the role of customer loyalty on happiness
Pipoli de Azambuja, Gina María
;
Rodríguez Peña, Gustavo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 228-258
Persistent link: https://www.econbiz.de/10013483034
Saved in:
2
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
3
The role of value co-creation in the happiness of the students
Pipoli de Azambuja, Gina María
;
Rodríguez-Peña, Gustavo
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 900-920
Persistent link: https://www.econbiz.de/10012607296
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