The influence of experiential marketing on customer satisfaction and loyalty
Year of publication: |
2022
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Authors: | Carmo, Inês Santos do ; Marques, Susana Henriques ; Dias, Álvaro Lopes |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 7, p. 994-1018
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Subject: | brand experience | consumer | experiential marketing | loyalty | Marketing | satisfaction | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Event-Marketing | Event marketing |
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