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language:"eng"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Journal of strategic marketing"
~language:"pol"
~type_genre:"Article in journal"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of strategic marketing
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
51
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
The marketing review
30
Journal of marketing research : JMR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European research studies
17
International journal of consumer studies
17
Marketing letters : a journal of research in marketing
17
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ECONIS (ZBW)
72
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
3
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
6
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
7
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
8
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
Saved in:
9
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
10
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
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