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language:"eng"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~language:"pol"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Andreasen, Alan R.
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Gaski, John F.
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Laczniak, Gene R.
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Murphy, Patrick E.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
AMS review : official publication of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing theory and practice : JMTP
5
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
Journal of business-to-business marketing
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing intelligence & planning
3
The journal of business & industrial marketing
3
The marketing review
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Always Learning
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Always learning
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Journal of marketing education : JME
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Pearson one series
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Amfiteatru economic : an economic and business research periodical
1
Decision
1
Direct marketing : an international journal
1
Electronic markets : the international journal on networked business
1
European management journal
1
Foundations and trends in marketing : FTMKT
1
Global journal of business management : GJBM
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1
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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2
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
3
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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