Rethinking the relationship between social/nonprofit marketing and commercial marketing
Alan R. Andreasen
| Year of publication: |
2012
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|---|---|
| Authors: | Andreasen, Alan R. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 1, p. 36-41
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| Subject: | broadening marketing | macromarketing | marketing theory | nonprofit marketing | social marketing | Social Marketing | Social marketing | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565310