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language:"eng"
~isPartOf:"Journal of retailing and consumer services"
~person:"Šerić, Maja"
~subject:"Confidence"
~type_genre:"Aufsatz in Zeitschrift"
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Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
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