Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Year of publication: |
2024
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Authors: | Patrizi, Michela ; Šerić, Maja ; Vernuccio, Maria |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103659, p. 1-10
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Subject: | Brand anthropomorphism | Brand trust | Consumer-brand engagement | Name-brand voice assistant | Perceived privacy risk | PLS-SEM | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Künstliche Intelligenz | Artificial intelligence | Markenartikel | Brand | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing |
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