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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"und"
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"Theorie"
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Konsumentenverhalten
SME
Theorie
Marketing
54
Marketing theory
14
Marketingtheorie
14
Marketing management
13
Marketingmanagement
13
Peter F. Drucker
11
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8
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8
Beziehungsmarketing
7
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7
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5
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Chari, Simos
1
Dowling, Katharina
1
Feng, Hui
1
Guhl, Daniel
1
Homburg, Christian
1
Jozic, Danijel
1
Klapper, Daniel
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Kono, Ken
1
Kuehnl, Christina
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Journal of the Academy of Marketing Science
Journal of business research : JBR
47
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of Islamic marketing : JIMA
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of marketing management : MM
18
SpringerLink / Bücher
17
European journal of marketing : EJM
15
Marketing theory
14
Cogent business & management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of Islamic marketing
11
Journal of research in marketing and entrepreneurship : JRME
11
Marketing intelligence & planning
11
Springer eBook Collection
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
International journal of forecasting
10
Psychology & marketing
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
Asia Pacific journal of marketing and logistics
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of research in marketing and entrepreneurship
9
Premier reference source
9
Edward Elgar E-Book Archive
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
International journal of internet marketing and advertising : IJIMA
7
Journal of historical research in marketing
7
Journal of international food & agribusiness marketing
7
Journal of modelling in management
7
Journal of retailing and consumer services
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
Journal of strategic marketing
7
Operations research
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
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ECONIS (ZBW)
7
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1
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
2
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
Marketing and innovation in the Drucker Management System
Maciariello, Joseph
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
Saved in:
6
A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
Saved in:
7
Are generics buyers deal-prone? : on a relationship between generics purchase and deal-proneness
Kono, Ken
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10001020321
Saved in:
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