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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Entrepreneurship"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Working Paper"
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Entrepreneurship
Theorie
Marketing
53
Marketing theory
14
Marketingtheorie
14
Marketing management
13
Marketingmanagement
13
Peter F. Drucker
11
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
7
Firm performance
5
Management
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Consumer behaviour
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Marktforschung
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Chari, Simos
1
Feng, Hui
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Fürst, Andreas
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Gabrielsson, Mika
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Gabrielsson, Peter
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Maciariello, Joseph
1
Morgan, Neil A.
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Parsana, Sohil
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Prigge, Jana-Kristin
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Journal of the Academy of Marketing Science
Journal of research in marketing and entrepreneurship : JRME
28
Journal of business research : JBR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
10
Journal of research in marketing and entrepreneurship
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of entrepreneurship and innovation management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Operations research
7
ERIM report series research in management
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Working paper series
5
American journal of agricultural economics
4
Discussion paper / Center for Economic Research, Tilburg University
4
European journal of marketing : EJM
4
Journal of macromarketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Omega : the international journal of management science
4
Rotterdam Institute for Business Economic Studies
4
The Canadian journal of economics
4
Working paper / National Bureau of Economic Research, Inc.
4
Working papers / W / Helsinki School of Economics and Business Administration
4
AMS review : official publication of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
3
Eastern economic journal
3
Econometric Institute research papers
3
European research studies
3
Faculty & research / Insead : working paper series
3
International journal of wine business research : IJWBR
3
Journal of entrepreneurship in emerging economies
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of political economy
3
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ECONIS (ZBW)
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
Marketing and innovation in the Drucker Management System
Maciariello, Joseph
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
Saved in:
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