The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Year of publication: |
2023
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Authors: | Fürst, Andreas ; Gabrielsson, Mika ; Gabrielsson, Peter ; Prigge, Jana-Kristin |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 5, p. 966-989
|
Subject: | Entrepreneurial marketing | Entrepreneurship | Marketing department’s influence | Marketing function | Marketing organization | Marketing responsibilities | Marketing's power | Marketing's role | Marktmechanismus | Market mechanism | Marketing |
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