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language:"eng"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
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Michael J. Thomas
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Marketing intelligence & planning
Journal of business research : JBR
23
The journal of business & industrial marketing
11
The journal of product & brand management
11
Journal of strategic marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
SpringerLink / Bücher
9
Journal of business-to-business marketing
8
Springer eBook Collection
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European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Business history
6
Cogent business & management
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of islamic marketing and branding
6
Journal of modelling in management
6
Journal of promotion management : innovations in planning and applied research
6
Marketing theory
6
Palgrave Studies of Marketing in Emerging Economies
6
Business horizons
5
Handbook of relationship marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing
5
Premier reference source
5
The brand challenge : adapting branding to sectorial imperatives
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Asia-Pacific journal of business administration
4
Central European business review : CEBR
4
EBSCOhost eBook Collection
4
International journal of internet marketing and advertising : IJIMA
4
International journal of technology marketing : IJTMkt
4
Journal of Islamic marketing
4
Journal of historical research in marketing
4
Journal of marketing management : MM
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Routledge studies in marketing
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1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
3
Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
Saved in:
4
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
5
Ethics and responsibility in relationship marketing : the business school and the next generation of managers
Perret, Johannes
;
Holmlund, Marie
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 746-763
Persistent link: https://www.econbiz.de/10010227507
Saved in:
6
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
7
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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