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language:"eng"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Einführung"
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Theorie
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44
Marketing management
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7
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7
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6
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Michael J. Thomas
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Dantas, Danilo C.
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Finn, Adam
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1
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Marketing intelligence & planning
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of business research : JBR
13
International journal of forecasting
11
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Operations research
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Discussion paper / Center for Economic Research, Tilburg University
5
ERIM report series research in management
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of strategic marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Omega : the international journal of management science
4
Rotterdam Institute for Business Economic Studies
4
The Canadian journal of economics
4
Working paper / National Bureau of Economic Research, Inc.
4
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4
Working papers / W / Helsinki School of Economics and Business Administration
4
Administrative Sciences : open access journal
3
Asia-Pacific journal of business administration
3
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3
Eastern economic journal
3
Econometric Institute research papers
3
Faculty & research / Insead : working paper series
3
Global business review
3
International journal of wine business research : IJWBR
3
Journal of Islamic marketing : JIMA
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Journal of macromarketing
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Journal of marketing
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Journal of modelling in management
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ECONIS (ZBW)
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1
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
2
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
3
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
4
Marketing cases
Harker, Michael
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009526345
Saved in:
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