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language:"eng"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Corporate Social Responsibility"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
31
Industrial marketing management : the international journal for industrial and high-tech firms
20
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of forecasting
10
Journal of the Academy of Marketing Science
10
AMS review : official publication of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business ethics : JOBE
9
Journal of macromarketing
8
Journal of marketing
7
Journal of marketing management : MM
7
Operations research
7
The journal of business & industrial marketing
7
Cogent business & management
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Journal of marketing education : JME
5
Marketing theory
5
American journal of agricultural economics
4
International business review : the official journal of the European International Business Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
MSI reports : working paper series
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Business horizons
3
Eastern economic journal
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European Sport management quarterly : ESMQ
3
European research studies
3
Global business review
3
International journal of contemporary hospitality management
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International journal of innovation management
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International journal of production economics
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International marketing review
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Journal of business strategy
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Journal of business-to-business marketing
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ECONIS (ZBW)
5
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1
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
2
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
3
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
4
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
5
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
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