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language:"eng"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"New product development"
~subject:"Nutrition"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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New product development
Nutrition
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Marketing
17
Marketing management
4
Marketingmanagement
4
Firm performance
3
Ernährung
2
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2
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2
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Aufsatz in Zeitschrift
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Althuizen, Niek
1
Auh, Seigyoung
1
Brower, Jacob
1
Johnson, Lester W.
1
Lee, Christopher T.
1
Liu, Hong
1
Liu, Richie L.
1
Merlo, Omar
1
Minton, Elizabeth A.
1
Nath, Pravin
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Oliverio, Susan
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Pennings, Marieke C.
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Striano, Tricia
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Su, Zhongfeng
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
25
Industrial marketing management : the international journal for industrial and high-tech firms
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of forecasting
10
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Journal of the Academy of Marketing Science
8
The journal of business & industrial marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Operations research
7
Journal of marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
Cogent business & management
5
European journal of operational research : EJOR
5
AMS review : official publication of the Academy of Marketing Science
4
American journal of agricultural economics
4
European journal of marketing : EJM
4
Global business review
4
International business review : the official journal of the European International Business Academy
4
International journal of innovation management
4
Journal of international marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
MSI reports : working paper series
4
Marketing theory
4
Omega : the international journal of management science
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The Canadian journal of economics
4
Eastern economic journal
3
European journal of innovation management
3
European research studies
3
International journal of production economics
3
International journal of production research
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of entrepreneurship in emerging economies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
7
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1
The 101 calorie mini pack : the interaction between numerical and verbal marketing cues
Minton, Elizabeth A.
;
Liu, Richie L.
;
Lee, Christopher T.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011876271
Saved in:
2
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
3
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
4
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
5
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
6
The relative performance of different methods for selecting creative marketing personnel
Althuizen, Niek
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 973-985
Persistent link: https://www.econbiz.de/10009684828
Saved in:
7
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
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