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language:"eng"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Braunstein, Andrew W."
~person:"Chaudhuri, Himadri Roy"
~person:"Colbert, François"
~person:"Eliaz, Kfir"
~person:"Fang, Eric"
~person:"Lichtenthal, J. David"
~subject:"Mediensektor"
~subject:"Theorie"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
~type_genre:"Graue Literatur"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
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