The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Jan-Benedict E. M. Steenkamp; Eric (Er) Fang
| Year of publication: |
2011
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. ; Fang, Eric |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 628-645
|
| Subject: | Marketing | Industrieforschung | Industrial research | Unternehmenserfolg | Firm performance | Konjunktur | Business cycle | Branche | Economic sector | USA | United States | 1971-2005 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299482