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~isPartOf:"Marketing strategy organization and implementation"
~language:"ita"
~language:"spa"
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Marketing
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Bonoma, Thomas V.
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Conant, Jeffrey S.
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Homburg, Christian
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Hult, G. Tomas M.
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Jenssen, Svenn A.
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Krohmer, Harley
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Marketing strategy organization and implementation
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Marketing in the emerging markets of Islamic countries
10
Sustainable marketing, branding, and reputation management : strategies for a greener future
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Research at the marketing-entrepreneurship interface
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
History of marketing thought ; Volume 3
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Inside marketing : practices, ideologies, devices
6
Reconnecting marketing to markets
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of Islamic marketing
5
Handbook of research on Asian business
5
Handbook of research on marketing and corporate social responsibility
5
Making a difference through marketing : a quest for diverse perspectives
5
Proceedings series / American Marketing Association
5
Research handbook of marketing in emerging economies
5
The Oxford handbook of strategic sales and sales management
5
The Routledge companion to advertising and promotional culture
5
The SAGE handbook of marketing theory
5
The SAGE handbook of social media marketing
5
The brand challenge : adapting branding to sectorial imperatives
5
The handbook of marketing research : uses, misuses, and future advances
5
Using influencer marketing as a digital business strategy
5
Contemporary issues in marketing : principles and practice
4
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1
Dysfunctional behavior and management control : an empirical study of marketing managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
2
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
3
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
4
Managing marketing implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
5
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
6
Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.
;
Mokwa, Michael P.
;
Varadarajan, P. Rajan
-
2009
Persistent link: https://www.econbiz.de/10003836614
Saved in:
7
The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
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