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language:"eng"
~isPartOf:"Marketing theory"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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marketing
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Marketing theory
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing management : MM
26
European journal of marketing : EJM
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
AMS review : official publication of the Academy of Marketing Science
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
Journal of macromarketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
Business horizons
11
International journal of forecasting
11
International journal of islamic marketing and branding
11
Journal of marketing communications
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
European research studies
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing education : JME
7
Operations research
7
Problems and perspectives in management : PPM ; international research journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The marketing review
6
Australasian marketing journal
5
European journal of operational research : EJOR
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
Journal for global business advancement : JGBA
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ECONIS (ZBW)
17
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1
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
3
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
4
Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
5
Marketing as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
6
Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
7
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
8
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
9
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
10
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
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