Marketing as mystification
Nikhilesh Dholakia
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Dholakia, Nikhilesh |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 3, p. 401
|
| Subject: | Coca-Cola | iconic brands | inequality | marketing | mystification | postcolonial | sophism | sexual orientation | subaltern | Markenführung | Brand management | Sexualität | Sexuality | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593115619971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613593