//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"The journal of product & brand management"
~person:"Veloutsou, Cleopatra"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherbefragung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Relationship marketing
3
Brand communities
2
Brand engagement
2
Social Web
2
Social media
2
Social web
2
Brand as a person
1
Brand experience
1
Brand hate
1
Brand image
1
Brand love
1
Brand relationships
1
Consumer brand equity
1
Consumer engagement
1
Data protection
1
Datenschutz
1
EWOM
1
Financial brand equity
1
India
1
Indien
1
Internet marketing
1
Markenimage
1
Marketing
1
Online brand community
1
Online-Marketing
1
Privacy
1
Self-presentation
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Veloutsou, Cleopatra
Guzman, Francisco
9
Fetscherin, Marc
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
9
International marketing review
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->