The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Year of publication: |
2017
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Authors: | Veloutsou, Cleopatra ; Guzman, Francisco |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 1, p. 2-12
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Subject: | Brand engagement | Brand experience | Brand communities | Brand management | Brand love | Brand relationships | Consumer brand equity | Financial brand equity | Brand hate | Brand as a person | Markenführung | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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