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language:"eng"
~isPartOf:"The marketing review"
~language:"bul"
~subject:"Electronic Commerce"
~subject:"Marketing"
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Marketing management
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The marketing review
European Journal of Marketing
462
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
108
European journal of marketing : EJM
80
International Journal of Bank Marketing
78
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Journal of marketing management : MM
69
Journal of marketing education : JME
68
Young Consumers
64
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
56
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Strategic Direction
54
Journal of historical research in marketing
52
European Business Review
50
Management Decision
47
Springer eBook Collection
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Marketing intelligence & planning
46
Journal of macromarketing
45
Staff Paper
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of Research in Marketing and Entrepreneurship
38
The journal of business & industrial marketing
37
International Journal of Contemporary Hospitality Management
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
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1
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
Saved in:
2
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
Saved in:
3
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
4
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
5
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
6
Calendar-led marketing : strategic synchronisation of timing
Martin, Charles L.
- In:
The marketing review
17
(
2017
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011760254
Saved in:
7
"Fault" genes and false needs? : a critical review on the direct-to-consumer marketing of genetic tests
Patsiaouras, Georgios
- In:
The marketing review
17
(
2017
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10011820682
Saved in:
8
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
Saved in:
9
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
Saved in:
10
Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René
;
Netzer, Torsten
- In:
The marketing review
16
(
2016
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
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