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language:"eng"
~isPartOf:"The marketing review"
~language:"nor"
~person:"Blythe, Jim"
~person:"Brown, Stephen"
~person:"Hair, Joseph F."
~person:"Kitchen, Philip J."
~person:"Lindgreen, Adam"
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The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
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